Basic Information

Reference Number

0000176153

Issuing Organization

CBC/Radio Canada

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

DP20200601

Title

Digital Analytics – Audience Insights (SoW1) & User Lifecycle & Journeys (SoW 2)

Source ID

FD.CO.CAN.458875.C100483

Agreement Type

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, All of Canada, All of Canada

DescriptionA - Latest Amendment

** the French version follows **

RFP #: DP20200601
Title: Digital Analytics - Audience Insights SoW 1
Title: Digital Analytics - User Lifecycle & Journeys SoW 2

PLEASE READ THE FOLLOWING COMPLETELY AND CAREFULLY PAYING ATTENTION TO ALL REQUIREMENTS AND DATES.

CBC / Radio-Canada is seeking Proposals from industry in response to its Request for Proposals (“RFP) for Digital Analytics - Audience Insights

An Agreement resulting from this RFP may potentially be a multiyear agreement with potential option (s) to extend, to be further defined in the RFP.

1. SUMMARY OF REQUIRED GOODS / SERVICES:

The key objectives in issuing this RFP is as follows:

CBC / Radio-Canada is seeking proposals to establish a Services Agreement for a Digital Analytics solution that will serve to 2 business requirements that are similar but have some differences as indicated in the below objectives of each SoW.
Proponents are encouraged to propose to 1 or both of the SoW's as they will be evaluated independently and together in order to determine the best possible fit for CBC / Radio-Canada. The net result of the award may be 2 suppliers, 1 for each SoW or 1 supplier for both SoW's, further details of the evaluation will be in the RFP documentation presented to qualified Proponents.

Digital Analytics - Audience Insights, Reporting, & Journeys SoW 1

Drive a deeper understanding of our audiences content consumption of such things as articles, video, audio
Drive a deeper understanding of our audiences content consumption to gain insights on such things as location, devices, browser, duration, etc.)
Inform product and content decision making in order to create personal, relevant and engaging experiences with Canadians.
Reporting on audience content consumption

Title: Digital Analytics - User Lifecycle, & Journeys SoW 2

Drive a deeper understanding of our User behaviors that identify opportunities for conversion
Drive a deeper understanding of our User behaviors to gain insights on such things as location, devices, browser, frequency, etc.)
Inform product and content decision making in order to create personal, relevant and engaging experiences with Canadians.
Grouping Users with similar behavior and interests to enable the business to do such things as personalize user experiences

2. MANDATORY REQUIREMENTS FOR PARTICIPATION:
This RFP is opened only to Proponents who meet each of the following mandatory requirements as evidenced in its written request for RFP documents:

Mandatory Requirements

The proponent's SaaS must already be providing similar services for a media company similar in size and scope to CBC / RC.
The proponent's SaaS must have a graphical user interface for CBC / RC to analyze and answer questions they have regarding the behavior and makeup of audiences using CBC / RC digital experiences - Tool has the ability to create segments of visitors or visits, or hits based on multiple criterias with rolling or fixed dates and can then be applied to all reports within the tool.
The proponent's SaaS must have a Data Insertion API that allows CBC / RC to send user behavioral signals for storage and future analysis.
The proponent's SaaS must have a Data Export API that allows for ETL (extract, transform, load) activities to happen by data scientists / analysts.
The proponent's SaaS must have dedicated time spent with Media reporting capacity (audio and video).
The proponent's SaaS must have the capacity to report metrics by countries and regions.
The proponent's SaaS must have a web digital learning center to facilitate self-service online training for technical and non-technical users.

Accessibility Mandatory Requirements
Accessibility requirements will consist of the below qualifying mandatory requirement along with a questionnaire to complete as part of the submission of the RFP response.

Proponents must be compliant with industry standard WCAG 2.0 AA or a substantially similar accessibility certification eg ISO / IEC 40500: 2012 at the time of contract or at a minimum have a well established process started that would be fully compliant and certified no greater than 12 months from the contract start date. Please provide evidence of compliance. If proposing an equivalent certification CBC reserves the right to further qualify prior to acceptance.

Information Security Mandatory Requirements

Information Security requirements will consist of the below qualifying mandatory requirements along with a questionnaire to complete as part of the submission of the RFP response.

Organization of information security

An Information Security Management Program (ISMP) must be developed, documented, approved, and implemented by the provider based on industry best practices (eg, ISO 27001/27002). The security program shall include, but not be limited to, the following areas:
• Organization of information security
• Information security policy
• Human resources security
• Asset management
• Access control
• Cryptography
• Physical and environmental security
• Communications and operations management

Asset management

The data must remain the exclusive property of CBC / Radio-Canada at all times.

Asset management

CBC / Radio-Canada's data must reside only in datacenters for which the legislation provides an equivalent protection. (Based on Canadian legislation)

Access control

Solution must support RBAC (Role Based Access Control) in order to establish clearly defined roles and responsibilities and to assign users to these roles so that different levels of users within the organization have access to the solution (eg, data, functions, tasks, fields ...) as defined by the role. This will allow CBC / Radio-Canada to manage the access and permissions of its users by incorporating the principles of least privilege and separation of duties.

Access control

Solution must provide the ability to encrypt confidential or secret data based on best of breed algorithms and key lengths.

Cryptography

Solution must support encryption in open / validated formats and standard algorithms (eg, AES-256, strong ciphers suite for HTTPS).

Physical and environmental security

If the provider is not the owner of the datacenters in which the solution is hosted, it must:
• Provide to CBC / Radio-Canada the list of the owners (eg, Amazon AWS, Microsoft Azure ...)
• Ensure that the owners implement security measures to ensure physical or logical isolation of the CBC / Radio-Canada's data in their environments.

Operation security

Provider must perform regular vulnerability scans on its solution.

Communication security

All communication flows between solution's components must be encrypted. The encrypted channels used are protected by industry-standard protocols recognized as secure (eg, TLS v1.2 or later with strong cipher suites, SSH v2.0 or later).

Information security incident management SLA

Provider must have an incident management policy in the event of a security breach. This policy must mention that the provider always informs its customers when a security incident on its solution could have compromised the customer's data.

Compliance

In the event the contracted provider of services is not the hosting provider then a SoC Type 2 or equivalent compliance certificate would be required by both parties, the contracted provider and the hosting provider.

3. TO REQUEST THE RFP DOCUMENTATION
As CBC / Radio-Canada uses Merx ( https://www.merx4.merx.com/cbc ) to manage its solicitation process, all Proponents must obtain the RFP documents through Merx. Here is the link to the Merx Quick Get Started Steps
for new users ( http://bit.ly/2NW0a93 ).

To obtain the RFP Documentation, Proponents must submit a written statementcompleted and signed by a duly authorized representative confirming that the Proponent meets all the Mandatory requirements described in Section 2 above.

The proponent must be registered with Merx Canada. Once registered, the file containing the above documents is located under the Required Acknowledgment section of this opportunity and can be accessed by clicking “Place Bid.

The document (s) to be completed and signed must be sent to the CBC / Radio-Canada Representative for this RFP (see item 4 below for co-ordinates).

Following receipt of the required document (s) and CBC / Radio-Canada's positive assessment of your company's submissions, you will receive an e-mail from Merx that the RFP documents are ready for download, no earlier than 17, June, 2020.

Please note that CBC / Radio-Canada is not responsible for the distribution of the documents.

4. COMMUNICATION WITH CBC / RADIO-CANADA
Any contact with CBC / Radio-Canada at this stage of the RFP must be undertaken by e-mail only, which will be addressed to the CBC / Radio-Canada Representative for this RFP, whose co -ordinates appear below. All e-mails pertaining to this RFP must state the RFP reference number (RFP # DP20200601) in the “Subject” of the e-mail.

CBC / Radio-Canada Representative:

Stewart Bell
Finance & Administration
CBC / Radio-Canada
E-mail: CBC305RFP@CBC.ca

Proponents may have queries, require further information or clarification, or discover certain omissions or ambiguities in the RFP documents. If so, or if there is any doubt about the meaning of any part of this RFP, questions must be submitted in writing by Merx as defined in PART I: INTRODUCTION, Table 1: critical dates of the RFP process.

5. RECEIPT OF PROPOSALS
Proposals must be received by CBC / Radio-Canada, via electronic submission to the Merx Website (www.merx.com) no later than 29, July, 2020 at 8:00:00 pm, Eastern Time.

The Proponent has the sole responsibility for the timely receipt of a Proposal by CBC / Radio-Canada. The Proponent cannot transfer such responsibility to CBC / Radio-Canada. The MERX clock shall be used to determine the time of receipt of the Proposal, whether the time indicated on such clock is accurate or not.

Partial Proposals, amendments or revisions which are received after the date and time for the RFP Submission Closing Date will not be accepted.

Note:

This procurement is subject to Chapter Five (Government Procurement) of the Canadian Free Trade Agreement (CFTA).

CBC / Radio-Canada retains the right to negotiate with Proponents on any procurement.

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DP no DP20200601
Title: Digital analytics - Detailed audience knowledge (Specifications 1)
Title: Digital analytics - User journey and life cycles (Specifications 2)

PLEASE READ ALL OF THE FOLLOWING CAREFULLY REQUIREMENTS AND DATES.

CBC / Radio-Canada is seeking industry proposals in response to its request for proposals ("RFP") for a work platform for content related to campaigns, quizzes and contests.

An agreement resulting from this request for proposals can potentially be a multi-year agreement with one or more possible extension options, to be defined more precisely in the request for proposals.

1. SUMMARY OF GOODS AND SERVICES REQUIRED:

The main objectives of this RFP are as follows:

CBC / Radio-Canada is seeking proposals to conclude a service agreement for a digital analysis solution that will serve two business requirements similar but which have differences, as indicated below in the objectives of the respective specifications.
Bidders are encouraged to respond to one or both of the specifications; these will be assessed independently as well as combined to determine the best solution for CBC / Radio-Canada. The net result of this RFP could result in the selection of two suppliers, one for each specification, or else one supplier could be awarded the two specifications. Additional details regarding the evaluation of this RFP will be shared with suppliers who qualify for the next phase of this RFP.

Title: Digital analytics - Detailed knowledge of audiences (Specifications 1)

To come to a finer understanding of the consumption habits of our audiences (articles, videos, audio, etc.).
Get a better understanding of our audiences (location, devices, routes, etc.).
Inform product and content decision-making to create personalized, relevant and engaging experiences with Canadians.
Provide reports on the consumption of content by our audiences.

Title: Digital analytics - User journey and life cycles (Specifications 2)

To arrive at a more detailed knowledge of the habits of our users in order to identify new conversion opportunities.
To arrive at a finer understanding of the habits of our users in terms of location, device, browser, route, etc.
Informs product and content decision-making to create personalized, relevant and engaging experiences with Canadians.
Being able to bring together users with common habits and interests to allow CBC / Radio-Canada to personalize the user experience.

2. MANDATORY REQUIREMENTS TO PARTICIPATE:

This RFP is only open to bidders who are able to meet each of the mandatory requirements set out below and who have demonstrated this in their written request to obtain the RFP documents:

Mandatory Requirements

The Bidder must already provide SaaS software to another media company of similar size and scope to CBC / Radio-Canada.
The Bidder's software-service must include a graphical user interface allowing CBC / Radio-Canada officials to analyze and answer questions on the behavior and composition of audiences using CBC / Radio-Canada's digital products. The tool must be able to create segments of visitors or visits, or access according to multiple criteria with fixed or mobile dates which can then be applied to all the reports produced by the tool.
The Bidder's software-service must include a data insertion API interface which allows CBC / Radio-Canada to record user behavioral signals for storage and subsequent analysis.
The Bidder's software as a service must include a data export API interface that allows data specialists / analysts to perform data extraction, transformation and loading (ETL) activities.
The tenderer's software-service must have the capacity to measure the time spent consuming media content (audio and video).
The tenderer's software-service must be able to provide the measures by country and region.
The Bidder's software service must include an online e-learning center to facilitate online self-learning for technical and non-technical users.

Mandatory accessibility
requirements The accessibility requirements must meet the mandatory requirement below, and a questionnaire must be completed as part of the proposals submitted in response to the RFP.

The Bidder must comply with WCAG 2.0 AA industry standard or substantially similar accessibility certification, p. ex. ISO / IEC 40500: 2012, at the time of drawing up the contract, or have at least a well established and in force process, which would be fully compliant and would have been certified at most within 12 months preceding the start date of contract. Please provide proof. If the bidder offers equivalent certification, CBC / Radio-Canada reserves the right to deepen its examination before accepting.

Mandatory Information Security

Requirements Information security requirements must meet the mandatory requirements below, and a questionnaire must be completed as part of the proposals submitted in response to the RFP.

Information security organization

The supplier must develop, document, approve and implement an information security management program (ISMP) based on industry best practices (eg, ISO 27001/27002). This security program must include, but not be limited to, the following areas:
• Information
security organization
• Information security policy • Human resources security;
• Asset management
• Access control
• Cryptography
• Physical and environmental security
• Operational management and communications management

Asset management

The data must remain the exclusive property of CBC / Radio-Canada at all times.

Asset management

CBC / Radio-Canada data must reside only in data centers where the law provides an equivalent level of data protection (depending on Canadian law).

Access control

The solution must provide Role Based Access Control (RBAC) so that defined roles and responsibilities can be clearly established and users assigned to these roles so that different levels of users at within the same organization have access to the solution (eg, data, functions, tasks, fields), as defined by the role. This will allow CBC / Radio-Canada to manage access and permissions for its users by incorporating the principles of least privilege and separation of duties.

Access control

The solution must provide the ability to encrypt confidential or secret data using the most efficient algorithms and key lengths available.

Cryptography

The solution must support encryption using open / validated formats and standard algorithms (eg, AES-256, strong encryption suite for HTTPS).

Physical and environmental security

If the supplier is not the owner of the data centers in which the solution is hosted, he must:
• provide CBC / Radio-Canada with the list of owners (for example, Amazon AWS, Microsoft Azure, etc.);
• ensure that owners implement security measures that ensure the physical or logical isolation of CBC / Radio-Canada data from their environment.

Operational security

The supplier must regularly carry out vulnerability analyzes of its solution.

Communications security

All communication flows between the components of the solution must be encrypted. The encrypted channels used must be protected by standard protocols recognized as being secure (eg, TLS v1.2 or later with suites with high encryption, SSH v2.0 or later).

Service Level Agreement for Security Incident Management

The supplier must have an incident management policy in the event of a security breach. This policy must mention the obligation for the supplier to always inform its customers when a security incident concerning its solution could have compromised the customer's data.

Conformity

In the event that the solution provider and the hosting service provider are separate, a SOC 2 audit report or equivalent certificate of compliance will be required for both parties (the solution provider as well as the hosting services).

3. REQUEST FOR RFP DOCUMENTS

All bidders must obtain the RFP documents through Merx ( https://www.merx4.merx.com/cbc ) the system used by CBC / Radio-Canada for call management offers. Here is the link to the Merx Quick Start Guide for new users ( http://bit.ly/2uYgwXs ).

In order to obtain the RFP documents, the bidder must provide a written certificate. and signed by a duly authorized representative who confirms that he meets all the mandatory requirements described in the documents.

The Bidder must be registered with Merx Canada. Once this step is completed, the file containing the documents mentioned above is classified in the Acceptance required section of this proposal. It can be accessed by clicking on "Place a bid".

The document (s) to be completed and signed must be sent to the CBC / Radio-Canada representative responsible for this RFP (see section 4 below for contact information).

After receipt of the required document (s) and positive evaluation by CBC / Radio-Canada of your company's proposals, you will receive an email from Merx indicating that the RFP documents are ready for download, no earlier than June 17 2020.

Please note that CBC / Radio-Canada is not responsible for the distribution of these documents.

4. COMMUNICATIONS WITH CBC / RADIO-CANADA

At this stage of the RFP process, all communication with CBC / Radio-Canada must be done by email only and be addressed to the CBC / Radio-Canada representative responsible for this RFP, whose contact details are provided below. All emails pertaining to this RFP must include the RFP reference number (RFP no DP20191101) in the subject line.

CBC / Radio-Canada Representative :

Stewart Bell
Finance and Administration
CBC / Radio-Canada
Email: CBC305RFP@CBC.ca

Bidders may have questions or need clarification or other information or discover certain omissions or ambiguities. In such a case or in case of doubt as to the meaning of any part of this RFP, bidders must submit their questions through Merx no later than the date specified in PART I: INTRODUCTION, Table 1: Dates Critical to the main document RFP process .

5. RECEIPT OF PROPOSALS

Bidders must submit the electronic version of their proposal to the MERX website ( www.MERX.com) by July 29, 2020 at 8:00 pm EST.

The Bidder is solely responsible for the timely receipt of their proposal by CBC / Radio-Canada. The Bidder cannot transfer this responsibility to CBC / Radio-Canada. The MERX clock will be used to indicate the time of receipt of the proposal, whether the time indicated on this clock is accurate or not.

Partial proposals, as well as any related modifications or revisions, that reach CBC / Radio-Canada after the RFP closing date and time will not be accepted.

Note:

This supply contract is subject to Chapter Five (Government Supply Contracts) of the Canadian Free Trade Agreement.

CBC / Radio-Canada reserves the right to negotiate with suppliers for any supply contract.

Dates

Publication

2020/05/20 12:25:39 PM EDT

Bid Intent

Not Available

Question Acceptance DeadlineA - Previous Amendment

2020/06/26 11:59:00 PM EDT

Questions are submitted online

Yes

Closing DateA - Previous Amendment

2020/07/29 08:00:00 PM EDT

Contact Information

Stewart Bell

416-205-3001

src305dp@radio-canada.ca

Required Acknowledgement

Qualification & NDA

**la version française suit**

Qualification Requirements

To obtain the RFP Documentation, Proponents must submit the Qualification Request form completed and signed by a duly authorized representative confirming that the Proponent meets all the Mandatory requirements described in the attached file.
The Proponent must be registered with Merx Canada. Once registered, the file containing the above documents is located under the Required Acknowledgement section of this opportunity and can be accessed by clicking “Place Bid”.
The document(s) to be completed and signed must be sent, to the attention of the CBC/Radio-Canada representative for this RFP:

Stewart Bell
Strategic Sourcing Manager, Strategic Supply Management
Finance & Administration
CBC/Radio-Canada
E-mail: stewart.bell@cbc.ca

If you have not received acknowledgment of your request within twenty-four (24) hours it is your responsibility to resubmit your request.

Following receipt of the required document(s) and CBC/Radio-Canada’s positive assessment of your company’s submissions, you will receive an e-mail from Merx that the RFP documents are ready for download.

******
Critères de qualification

Afin d’obtenir des documents de la DP, les soumissionnaires doivent soumettre le formulaire de demande de qualification signé par un représentant dûment autorisé qui confirme que le soumissionnaire respecte toutes les exigences obligatoires décrites dans le fichier joint.
Le soumissionnaire doit être enregistré auprès de Merx Canada. Une fois cette étape terminée, le fichier contenant les documents mentionnés plus haut est classé dans la section Acceptation requise de cette proposition et on peut y accéder en cliquant sur « Placer une soumission ».
Les documents à remplir et à signer doivent être envoyés, à l’attention du représentant de CBC/Radio-Canada pour cette DP :

Stewart Bell
Responsable Sourcing Stratégique
Finances et Administration
CBC/Radio-Canada
Courriel : stewart.bell@cbc.ca

Si vous n’avez pas reçu d’accusé de réception de votre demande dans les vingt-quatre (24) heures, il vous incombe de soumettre de nouveau votre demande.

Après réception des documents demandés, formulaire de demande de qualification) et une évaluation positive par CBC/Radio-Canada de votre proposition, vous recevrez un courriel de Merx indiquant que les documents de la DP sont prêts à être téléchargés.

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Envelope 1 - Identity & Proposal

Pricing

No pricing in this envelope

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

Additional Bidding Instructions

Please ensure your pricing prosoal is not included in this section rather it is uploaded in Envelope 2 Pricing, thank you.

Envelope 2 - Pricing

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

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