Basic Information

Reference Number

0000266141

Issuing Organization

Metrolinx

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

RFP-2023-CSPL-476

Title

RFP-2023-CSPL-476:Request for Proposals for a Digital Marketing Partner.

Source ID

PU.AG.Ont..26.C1045101

Details

Location

Canada, Southern Ontario

Description

Call For Tenders

Tender No. RFP-2023-CSPL-476
Metrolinx is accepting Submissions for Request for Proposals for a Digital Marketing Partner

ELECTRONIC BID SUBMISSION will be accepted until 3:00 p.m. on Friday, April 5, 2024.

***NOTE: ELECTRONIC BID SUBMISSION
Your Submission for this opportunity must be sent to Metrolinx through the use of MetrolinxMERX EBS. Bidders shall be solely responsible for the delivery of their Submission using MetrolinxMERX EBS by the Closing, in accordance with the Instructions to Bidders.

Only Proponents who possess the following experience and qualifications will be considered for award of this Contract:

At least three (3) years of experience is desired working with client projects performing services similar in scope, complexity, and estimated value. The necessary resources to sustain and complete the services to the satisfaction of Metrolinx.

The Proponent should demonstrate its experience in performing work similar in scope, complexity and estimated value as the Scope of Work stated in this Proposal Document, by including five (5) reference projects, for relevant work completed within the
past five (5) years or currently active, as follows:

1) Corporate Firm Reference Project 1 Product Launch: Data and insights driven digital product launches that have contributed to direct measurable reputation management, awareness, user experience enhancements/improvements.

2) Corporate Firm Reference Project 2 Product Enhancements: Examples of that have
introduced or improved and optimized an existing CRM implementation to increase awareness, reputation and user experience and support and cultivate organizational data strategy and maturity.

3) Corporate Firm Reference Project 3 Digital Product Planning & User Experience:
examples of where the agency has mapped out digital personas, key user journeys, and planned products using design thinking to drive better customer outcomes such as increased product adoption, betterment of user experience of digital products.

4) Corporate Firm Reference Project 4 Marketing Technology and Automation: examples
where the agency has used Salesforce marketing cloud (or similar) to interact with consumers for the objectives of acquisition, awareness, and engagement to build brand and reputation.

5) Corporate Firm Reference Project 5

Data Visualization: Examples of holistic, multi-point, interactive dashboards or scorecards showcasing clear and actionable insights to help teams measure KPIs, impact and performance, and inform
data-driven decision making.

Metrolinx reserves the right to reject any or all Submissions at its sole discretion.

Dates

Publication

11-Mar-2024 10:26:57 AM EDT

Bid Intent

Optional

Bid Intent Deadline

05-Apr-2024 12:00:00 AM EDT

Questions are submitted online

Closing Date

05-Apr-2024 03:00:00 PM EDT

Contact Information

Robert Cava

416-202-5849

Robert.Cava@metrolinx.com

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Envelope 1 - Technical Submission

Pricing

No pricing in this envelope

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

Envelope 2 - Pricing Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries