EC-64-2020-01 - Visitor Information Centre

Lac La Biche County has historically contracted out the Visitor Information Centre (VIC) with a term from May to May. In 2020 for the first time, this was changed to be from January first to December thirty-first. January 1 - December 31 will continue to remain the contract and operational period for the VIC service agreement. The role of the Visitor Information Centre is to carry out the tourism marketing for the region (beyond the municipal boundaries) in the form of visitor information delivery. The County has four guiding strategies and documents that highlight the importance of tourism as an economic contributor and the need to further build the industry to support the diversification of Lac La Biche County’s economy. These documents include Council’s Strategic Plan, the Visitor Friendliness Assessment and Action Plan, the Tourism Strategy and Product Development Plan, and the Economic Development Strategy.
Lac La Biche County’s VIC is part of the Alberta Visitor Information Providers Program through the Government of Alberta. The VIC provides visitor information and contributes to visitor experiences. The VIC provides visitors with information about accommodations, experiences/things to do, and travel information locally, regionally, and provincially. A VIC is a concierge service to tourists and visitors coming to or inquiring about Lac La Biche Region, making bookings, calling for pricing, selling giftware, providing recommendations, ensuring frequently requested information is readily available, or working with stakeholders to create packages that support growth of the tourism economy.