Basic Information

Reference Number

AB-2020-05943

Issuing Organization

Alberta Public Sector

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

21.29

Title

Strategic Media Partners

Source ID

APC

Agreement Types

Canadian Free Trade Agreement (CFTA)

New West Partnership Trade Agreement (NWPTA) / Trade, Investment and Labour Mobility Agreement (TILMA)

Details

Location

Alberta

Dates

Publication

2020/10/09 02:00:00 AM EDT

Closing Date

2020/11/03 04:00:00 PM EST

Contact Information

Graeme Godwin

587-596-3797

Description

ATB’s Brand team drives to be further organizationally integrated, and more customer centric (both B2C and B2B), and is seeking a media partner to join ATB on this journey. In order to achieve this, the team has embarked on an evolution to how we approach planning, data and media, all powered through various technologies.

Of greatest significance is the digital to customer platform (evolution of D2C) and it will become the foundation on which everything is connected for our customers. We will continue building our platform to adapt to changing customer preferences, including more self-service options, to remain relevant while profitably serving our everyday, business, and Wealth customers. In the future, most of our sales will be direct to customers from this platform, which will integrate our team members, the advice we provide, and the digital products and services we offer—all to meet the needs of our customers.

For more information on this solicitation, please click on the following link:

http://vendor.purchasingconnection.ca/Opportunity.aspx?Guid=c1fc3b68-e76b-805f-1094-39c2ed490000 (opens in a new window)

Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued by the originator of the notice. MERX asks you to contact the buying agency directly for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the main tender document and/or on this notice abstract.