Basic Information

Reference Number

0000303542

Issuing Organization

The City of Winnipeg

Solicitation Type

EOI - Expression of Interest (Formal)

Solicitation Number

002

Title

Request for Sponsorship Cartown Program Sponsorship Opportunity

Source ID

PU.MU.MB.559625.C102537

Agreement Type

None

Details

Location

Canada, Manitoba

Purchase Type

Term: 2026/06/01 12:00:00 AM CDT - 2031/08/31 12:00:00 AM CDT

Description

The City of Winnipeg is seeking Sponsorship from companies regarding the Cartown Program.
1. - Cartown is a City of Winnipeg program which operates from June through August. Children between the ages of 4-7 drive a small electric toy vehicle within the Sam Southern Arena which is decorated to simulate the streets of Winnipeg. This includes street signs, traffic lights and railway crossings. Cartown is both an entertaining experience and valuable educational tool to teach children about road safety.
2. - Cartown is one of the most popular and accessible children’s programs delivered by the City of Winnipeg. Participation fee’s range between $13-$14 and individuals must book in advance through the City of Winnipeg Leisure Guide. The program has an operating capacity of nearly 99% and over 4,000 children participate in the program every year.
3. - Cartown owns and operates 40 electric toy vehicles which require ongoing maintenance, repair and replacement. Additionally, the batteries in these vehicles also require ongoing maintenance and replacement to ensure successful operation and the quality of the experience is not compromised.
As part of the user experience, plywood planks have been assembled and painted to mimic businesses and buildings found throughout Winnipeg. These buildings (sandwich boards) are situated throughout the Cartown course and are highly visible to both participants and their parents. In total, there are 24 sandwich board buildings in Cartown.
To ensure Cartown provides an immersive experience, a quality experience, remains accessible to all Winnipeggers and maintains low user fees, the City of Winnipeg is seeking sponsors to support the Cartown program. Sponsors will receive one of the 24 business sandwich board buildings which they may decorate with their business brand contributing to the immersive experience Cartown delivers.
Sponsors will receive additional exposure via on-site signage. The duration and commitment for the Cartown Sponsorship would be five (5) years. Additional exposure can be achieved as families photograph their children at Cartown with sponsors brands visible in backgrounds. Ultimately these photos are shared with numerous families and friends via social media.
1. - The City of Winnipeg would also consider submissions for a Presenting Sponsor of the Cartown program where all instances of Cartown communication would be accompanied by the presenting sponsor name or logo.
The Presenting Sponsor of Cartown will receive a number of valuable benefits including, but not limited to:
1. - exposure in venue-related advertising, marketing materials, exterior and interior signage, website, ticket stock, etc.;
2. - product display, product trial or sampling opportunities;
3. - public relations exposure;
4. - intellectual property and promotional rights.
The Sponsorship under the Sponsorship Agreement shall consist of:
1. - Cash provided in lump sum or on an annual basis; or
2. - Value in Kind contributions.

Dates

Publication

2025/09/25 10:07:09 AM CDT

Bid Intent

Not Available

Questions are submitted online

Closing Date

2026/01/30 04:00:00 PM CST

Contact Information

Diane Westra-Hanaback

204-986-2293

DWestra-Hanaback@winnipeg.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

Attention Sponsor Applicants:
Sponsorship Submissions will be submitted by Email only to the Sponsorship Officer in C4.

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