Purpose of the RFP:
OLG intends to create a Vendor of Record (VOR) roster of 3 highly qualified firms recognized as industry leaders in the digital strategy development and implementation fields.
This roster of experienced digital strategy and implementation firms will provide OLG with supplemental expertise and capability to 1) flexibly refine its existing digital strategy, staying current with digital innovations and emerging trends with expert advice and 2) implement the strategy in an agile method, maximizing the highly developed methods refined through extensive, multi-industry implementations.
To allow the lines of business, corporate services and strategy the flexibility and agility to have the retained support of experts in the industry and to react and implement with the velocity of digital change.
The Opportunity:
Firms with proven digital strategy development credentials where engagements include many large enterprise-level engagements across multiple industries that include a significant CRM framework component, e-commerce and m-commerce transformations with a focus on customer experience. OLG’s digital development consists of providing entertainment when, where and how customers want it, therefore, firms should demonstrate experience building superior customer experience.
Prior enterprise level engagements should demonstrate proven expertise in the implementation of digital tools and/or processes to enable digital CRM and unified commerce transactions and the planning and implementation of integrated social media and digital marketing programs. Implementation experience should substantiate a robust change management process, a proven ability to drive digital program effectiveness and the attestation of previous clients acknowledging an expert understanding and ability to provide assessments of the technology requirements for the transformation.
Background:
OLG developed its initial Digital Strategy as a result of a Digital Strategy RFS in F2017 in support of its transformative journey to fully realize the enterprise vision to “Develop World-Class Gaming Entertainment for Ontario”. One of the key tenets to that, both externally and internally, is OLG’s Digital Development. As the Enterprise continues to identify and plan for the key enablers that will be fundamental for long-term competitiveness and relevance, the vendors identified through this service will support OLG over the next three years through various work streams and initiatives. Such initiatives may include, but are not limited to:
- Implementation of an integrated, enterprise-wide social media program,
- CRM and/or a digital marketing program,
- Optimization of e-commerce and m-commerce capabilities on our transactional portals or applications, and
- Establishment of an Innovation lab.
The number of years that the VOR will be valid, from the date of this RFP, is three years and further requests will not be published. OLG will select Vendors, from time to time from the VOR, to carry out specific assignments, using a second stage request. It is OLG’s intention that only Vendors on the VOR will receive notices from OLG with respect to second stage requests for the Goods and/or Services.
This notice is a summary of the project scope and related services only. OLG assumes no responsibility for the availability, accuracy, completeness or timeliness of any of the information, or the fitness of such information for any particular purpose. Complete project details, including RFP deadlines are found in the RFP document. After the RFP evaluation process is concluded, Respondent(s) will be identified and may be invited to negotiate agreement(s) with OLG.
The address for submission of proposals is as follows:
Ontario Lottery & Gaming Corporation
70 Foster Drive, Suite 800
Sault Ste. Marie, ON
P6A 6V2
