Basic Information

Reference Number

00002712209

Issuing Organization

Ontario Shared Services

Solicitation Type

NPP - Notice of Proposed Procurement (Formal)

Solicitation Number

tender_15263

Title

Project: tender_15263 - Preferred Vendors for Advertising and Marketing Communications Services

Source ID

SCRIBE

Details

Location

Ontario

Purchase Type

Not Stated

Dates

Publication

2021/08/09 10:52:00 AM EDT

Closing Date

2021/09/10 11:00:00 AM EDT

Contact Information

Brett Moore

brett.moore@ontario.ca

Description

Want to be a Preferred Vendor for Advertising & Marketing Communications Services?

The Ministry of Government and Consumer Services seeks proposals from highly qualified, experienced vendors to qualify as Preferred Vendors for the provision of advertising and marketing communications services to Ontario government ministries and agencies.

Candidates who qualify as Preferred Vendors will have the opportunity to work with government to develop communication campaigns/programmes that inform Ontarians by providing key services (e.g. strategic planning, creative development and execution, multi-platform digital, social media, multi-channel content, measurement/optimization, etc.). Only Preferred Vendors will be invited to compete for advertising and marketing communication services projects as they become available.

Vendors may apply here to join the Advertising Preferred Vendor group for contracts valued at $25,000 or more

See ‘Scope of Work’ text box for further details.
Scope of Work
Preferred Advertising Vendors may provide the following services:

Account Management – budget maintenance, estimates, reconciliations, payments.

Collaborative Strategic Planning & Execution – develop, execute, track results against a strategy.

Cooperative Marketing & Partnerships – develop / support cooperative marketing to amplify efforts.

Owned Channel Integration – input and synergies with Ministry / Agency partners to integrate user experiences.

Outcomes & Reporting – expertise, tools, data and other techniques to track program performance and qualitative / quantitative results.

Insights – work with researchers to test concepts, interpret / leverage trends and refine targeting and projects.

Creative Strategy, Design & Direction – data-driven approach integrating audience preferences and trends.

Project Management – planning, oversight, quality-control and delivery of print, broadcast, OOH, digital marketing, cinema, consumer / trade shows, partnership materials and video.

Concept Development & Production – creative materials / campaign elements (e.g. digital, cinema, print, radio, TV, OOH, event presence); multi-platform executions.

Multi-Channel Content Planning, Development & Integration – leverage data insights to optimize content for all channels.

Multicultural & Indigenous Marketing – reach / engage multicultural and indigenous audiences.

Cooperative & Promotional Marketing – develop assets with partner and influencers.

Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued by the originator of the notice. MERX asks you to contact the buying agency directly for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the main tender document and/or on this notice abstract.

Toutes les modifications associées à cet avis d’appel d’offres ainsi que les documents, les plans et les spécifications sont générés par l’entité responsable des achats (l’acheteur). S’il vous plait, contactez-le directement pour les addenda. Veuillez notez qu’il se peut que les fournisseurs soient obligés de s’inscrire directement avec l’acheteur. Vous pouvez trouver leur coordonnées dans le document principal ou dans l’abstrait de l’avis d’appel d’offre.

Source: https://ontariotenders.app.jaggaer.com/