RFP 2024-01 - Municipal Branding Strategy

The Scope of Services will include the following:
2.2.1. Branding Exercise
The Village requires a strategic approach to branding. This would be an
opportunity to decipher the Village live here. The desired outcome of this exercise is to have a brand strategy, language and a simple way to articulate who we are and what we offer.
The Village would like to explore our history, our difference, our personality,
culture and the potential and opportunities that exist within the Village. This is an opportunity for the Village to work with you closely to allow you to understand our Village.
2.2.2. Brand Guide and Visual Identity Package
The Village requires a brand guide and visual identity package that builds upon
our current Brand Style Guide including:
o Rules of the use of the visual identity including sample use;
o Typography
o Templates including but not limited to stationary, newsletter, displays, and
signage.