AB-2025-06032 - RFP 0722 Preferred Vendor (s) - Videographer

Background
Corporate Brand & Communications has worked with our current service provider since 2018, when we began our Stories from the Field video project. In the ensuing years, they have helped us create an array of professional videos including Stories from the Field, year-end greetings, Women in Ag winner spotlights and the AFSC values story. AFSC would like to create a list of preferred vendors in order to have flexibility and potentially pursue additional video work including a series of explainer videos, highlighting our product areas.

Business Objective Agriculture Financial Services Corporation is seeking proposals from qualified vendors to provide professional videography services for corporate videos. This work may include AFSC’s Stories from the Field videos, explainer videos, holiday greetings from the CEO and annual report highlight video but not limited to. The selected vendor(s) will be responsible for capturing high-quality visual content and using storytelling techniques to weave a compelling narrative arc that aligns with our brand and communication goals. The selected vendor (s) must be able to incorporate animation as a core creative element in the production of explainer videos.

AFSC Stories from the Field is a video series that highlights the real-life experiences, insights, and impact of Alberta agricultural producers who are clients of AFSC. Through candid interviews and on-location footage, each episode showcases the challenges and successes faced by clients across the province, offering a behind-the-scenes look at their operations and how AFSC’s programs support them. The series aims to foster connection, celebrate resilience, and share the diverse voices that shape Alberta’s agricultural landscape.

In addition to producer-focused videos, the series also includes the production of videos that help tell the story of AFSC’s products to potential clients. These videos focus on why the product was created, enhancements that have been made, how we collaborate with producers and industry to create programs that work, and why sustainable programs are important.

AFSC Explainer Videos are short, engaging videos designed to clearly communicate a product, service, or process. Using a combination of visuals, narration, and motion graphics, explainer videos help us simplify complex information and make it easy to understand in just a few minutes.