AI Overview

Seeking spokespersons to join a Vendor of Record arrangement for the Foodland Ontario Program to promote Ontario food through television appearances, social media, and in-person events across the province.

Basic Information

Reference Number

00004726445

Issuing Organization

Ontario Shared Services

Solicitation Type

RFB - Request for Bid (Formal)

Solicitation Number

tender_20940

Title

Project: tender_20940 - Vendor of Record for the provision of Spokesperson Services for the Foodland Ontario Program

Source ID

SCRIBE

Details

Location

Ontario

Purchase Type

Not Stated

Dates

Publication

2025/09/22 11:31:00 AM EDT

Closing Date

2025/10/24 11:00:00 AM EDT

Contact Information

Brett Moore

brett.moore@ontario.ca

Description

The Ministry of Agriculture, Food and Agribusiness ("OMAFA") is seeking Bidders to join a Vendor of Record (VOR) arrangement for the provision of spokesperson services for the Foodland Ontario Program.

Preferred Bidders joining this VOR will act as spokespersons, generating media coverage via television appearances, social media, and in-person events across the province communicating the taste, appeal and freshness of Ontario food in the form of recipe demonstrations and/or information segments.

Diversity is one of the core values in the Ministry. In order to better reflect the diversity of the people of Ontario that we serve, the Ministry encourages interested candidates of all backgrounds to apply to join this VOR and become spokespersons for the Foodland Ontario Program.
Scope of Work
Foodland Ontario promotes Ontario food on television stations, via social media and in-person at events across the province. The Vendor, as a spokesperson, will at the Ministry’s request prepare recipes and demonstrate recipes and/or provide information Segments:
- on live television and/or taped segments for airing at a later date;
- via social media through a reel/video; and/or
- attending an in-person event.

Television and social media presentations may be done in studio or virtually via Zoom/FaceTime/Microsoft Teams from your kitchen. Each recipe or information segment is typically given 3-5 minutes of airtime.

The recipes prepared will be Foodland Ontario recipes and will be provided to the Vendor along with key messaging by the Ministry from Foodland Ontario’s extensive database.

The television cooking or information Segments/demonstrations usually fit into individual television station foreground programming, typically within a local morning show or as part of a “newsmagazine” format over the lunch hour. Foodland Ontario works closely with individual television station producers to provide a spokesperson(s) to deliver these Segments in an extremely timely fashion, often linked to Ontario food seasonality and in many cases with very short turnaround times.

Fees paid to Bidders cover research, procuring ingredients for the recipe (using Ontario ingredients being promoted), preparing the recipe in advance to show the finished dish when doing a demonstration.

Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued by the originator of the notice. MERX asks you to contact the buying agency directly for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the main tender document and/or on this notice abstract.

Toutes les modifications associées à cet avis d’appel d’offres ainsi que les documents, les plans et les spécifications sont générés par l’entité responsable des achats (l’acheteur). S’il vous plait, contactez-le directement pour les addenda. Veuillez notez qu’il se peut que les fournisseurs soient obligés de s’inscrire directement avec l’acheteur. Vous pouvez trouver leur coordonnées dans le document principal ou dans l’abstrait de l’avis d’appel d’offre.

Source: https://ontariotenders.app.jaggaer.com/