01B68-22-0087 - E-COMMERCE CANADA SHOWCASE FOR CANADA BRAND MARKET PILOT IN VIETNAM (01B68-22-0087)

Please ensure that if the notice falls within the bounds of the Comprehensive Economic and Trade Agreement (CETA), include the following requirements in the description:

Estimated quantity of commodity:

1

Duration of contract:  (contract award) to (March 31st 2024)

Time frame of delivery:  (contract award) to (March 31st 2024)

Any conditions for participation of suppliers not specified in solicitation documentation: N/A

This bid solicitation is being issued to satisfy the requirement of Agriculture and Agri-Food Canada. It is intended to result in the award of one (1) contract from contract award to March 31, 2024. While Canada is perceived positively in Vietnam, a limited awareness of specific Canadian food and beverage products or brands in the market persists. To expand Canadian food & beverage products’ presence in the market, a refreshed Canada Brand will be launched in Vietnam in 2022-2023 and 2023-2024 that will feature a targeted digital and ecommerce marketing consumer campaign.

The Objective:

To leverage the refreshed Canada Brand and a positive international image of Canada as a supplier of safe, high-quality food made by trustworthy people from a pristine, sustainable environment, as well as to grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Vietnam Targeted Products: 1) Secondary agriculture and processed foods and beverages, including products such as maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat, confectionery, prepared meals; 2) Processed fish and seafood; 3) Alcoholic and non-alcoholic beverages; 4) Functional foods, and health and wellness products that are widely considered food.

Excluded and out of scope: Commodities such as bulk wheat or live animals; agriculture or fishing industry machinery and tools; food service and meal delivery platforms (e.g. UberEats); agri-food technology; and food packaging.