Basic Information

Reference Number

cb-567-71245357

Issuing Organization

Destination Canada

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

DC-2023-CD-10

Title

Brand Love Research and Measurement Framework

Source ID

PWGSC

Agreement Types

Canadian Free Trade Agreement (CFTA)

North American Free Trade Agreement (NAFTA)

World Trade Organization Agreement on Government Procurement (WTO-AGP)

Details

Location

Canada

Dates

Publication

2023/10/19 12:00:00 AM EDT

Closing Date

2023/12/01 05:00:00 PM EST

Contact Information

Christine Duguay

604638-8345

procurement@destinationcanada.com

Description

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for a research contractor who can design and build a research measurement framework that provides and monitors a holistic understanding of emotional brand love on travel to and within Canada throughout the consumer journey. The resulting measurement framework will measure love in a way that currently doesn’t exist, going beyond traditional brand health and brand equity measures processes. It will help Destination Canada and Team Canada Destination Marketing Organization (DMO) partners know their audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers.

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