DATA2024-01 - Digby Area Tourism Association - Advanced Destination Planning RFP

The Digby Area Tourism Association seeks to engage expertise to facilitate a comprehensive, community-led tourism planning process. The selected candidate will support The Digby Area Tourism Association to ultimately create a three-to-five-year tourism growth strategy with a clear and actionable path forward to develop tourism in the area. The strategy will be supported by an access to capital plan focused on revenue growth, season extension and increased investment to keep pace with visitor expectations.

The assignment intends to provide The Digby Area Tourism Association with a clear, actionable three-to-five-year strategy to grow the tourism sector in a community-led, fiscally responsible way. The primary objectives of the project are:

● To create a three-to-five-year tourism strategy reflective of community vision and focused on season extension, increasing yield and increased investment aligned to visitor expectations and trends.
● To bring tourism and community stakeholders together with the support of a facilitator to understand the unique assets, strengths and desired goals of the community from a tourism perspective.
● To investigate structure around leadership for tourism development and adjust as needed to implement actions from the strategy.
● To provide The Digby Area Tourism Association with an access to capital plan reflective of current and future potential tourism revenues to support implementation of the strategy.
● To set clear goals and priorities to unite tourism stakeholders and enable a cohesive direction.
● To explore initiatives that maximize current assets and consider revenue sources for those that require additional investment.
● To encourage the understanding of tourism trends and how they impact The Digby Area Tourism Association and their stakeholders.