AB-2025-05078 - Market and Product Partners

This Request for Proposal (RFP) invites digital-first market research agencies with a proven ability to deliver comprehensive market intelligence and actionable recommendations. The objective is to leverage data-driven insights to inform our digital marketing strategies, enhance our understanding of the competitive landscape, and identify new avenues for audience engagement and growth. The successful proponent will be responsible for delivering in-depth analysis across three core pillars: 1. Competitive intelligence 2. Content opportunities 3. Audience research

Proponent questions regarding this RFP must be submitted to the RFP Contact only, via email. Questions received on or before the deadline for submitting questions will receive a written response on or before the deadline for posting answers as stated in Section 2.4. ATB responses and the corresponding questions will be posted and shared with all Proponents on APC. Proponent questions which ATB determines will not assist in preparing Proposals, verbal questions and questions not received through the RFP Contact email prior to the question submission deadline for any reason including without limitation, delivery delays or being sent to someone other than the RFP Contact may be answered at ATB’s sole and absolute discretion.