AI Overview

Performance Marketing Services preferred vendor opportunity for public sector clients, offering fully integrated digital marketing services to maximize acquisition, retention, and business growth.

Basic Information

Reference Number

00004692599

Issuing Organization

Ontario Shared Services

Solicitation Type

RFB - Request for Bid (Formal)

Solicitation Number

tender_20487

Title

Project: tender_20487 - 2025 Performance Marketing Services Vendor of Record

Source ID

SCRIBE

Details

Location

Ontario

Purchase Type

Not Stated

Dates

Publication

2025/08/27 10:32:00 AM EDT

Closing Date

2025/09/30 11:00:00 AM EDT

Contact Information

Brett Moore

brett.moore@ontario.ca

Description

Become a Performance Marketing Services preferred vendor.

Centralized Supply Chain Ontario (operating as Supply Ontario) seeks expert vendors to provide performance marketing services on a Vendor of Record (VOR) basis.

Candidates will have the opportunity to work with public sector clients to provide a fully integrated suite of related services in digital marketing, database marketing and insights, and data products to help maximize acquisition, retention, and business growth.

Performance marketing relies on, and is directed by, insights across eCommerce, user acquisition and lead generation; consequently, public sector clients endeavour to deploy online marketing programs that are entirely scalable and sustainable, save time and money, improve results and generate metrics to shape future strategy.

Ontario will source leading-edge vendors to deliver technology enabled marketing effective in achieving goals (e.g., revenue, behavioural change, broadened interest, and increased awareness and engagement.)

This new VOR will equip public sector marketers with the right data for customer prospecting, and to optimize digital performance, website usability, content, architecture, and conversion strategies, plus more.

Only Preferred Vendors will be invited to compete for available projects.

Apply here to join the Performance Marketing Services VOR for contracts valued at $30,300 or more.
Scope of Work
Scope of Work Highlights

Vendors may independently, or in partnership, offer expertise, and technology-enabled solutions in one or more Performance Marketing Services areas, notably, but not limited to:
• Search engine optimization (SEO)
• Website design and optimization (digital performance, usability, content, architecture, conversion strategies; landing and lead-generation pages: creative / design, updates)
• Link building
• Pay per click (PPC)
• Social media marketing (Facebook, Google, Twitter, etc.)
• Subscription centre and subscriber / data model (technical design, creative, deployment, updates)
• E-mail marketing (creative, design, illustration, gif animation, copywriting, html development)
• E-commerce web design
• Content writing
• Data access (online, offline, digital)
• Conversion rate optimization
• Cross-channel campaigns (technical design, implementation; audience query, selection; DataSource implementation; campaign updates, maintenance; scheduling, deployment; analytics)
• Campaign automation (technical design, implementation, updates, maintenance)

Client Services Required

• Project Management to meet requirements such as client services and project oversight; software; quality control; allocation of assignments, staffing (e.g. specialists); scheduling; approvals; and, other processes and reports as needed.
• Proven Financial Management processes for estimates, invoices, and approvals; tracking software; and commitment to excellence in flawless execution while delivering results efficiently.

Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued by the originator of the notice. MERX asks you to contact the buying agency directly for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the main tender document and/or on this notice abstract.

Toutes les modifications associées à cet avis d’appel d’offres ainsi que les documents, les plans et les spécifications sont générés par l’entité responsable des achats (l’acheteur). S’il vous plait, contactez-le directement pour les addenda. Veuillez notez qu’il se peut que les fournisseurs soient obligés de s’inscrire directement avec l’acheteur. Vous pouvez trouver leur coordonnées dans le document principal ou dans l’abstrait de l’avis d’appel d’offre.

Source: https://ontariotenders.app.jaggaer.com/