AI Overview

À la recherche de partenaire(s) pour l'achat et la stratégie média afin de stimuler la croissance des affaires dans un paysage médiatique de plus en plus complexe, avec considération pour un modèle multi-agences qui tire parti d'une expertise spécialisée.

Information de base

Numéro de Référence

00004720558

Organisation émettrice

ATB Financial

Type d’appel d’offres

NDP - Négotiation de demande de propositon (Formel)

Numéro d’appel d’offres

AB-2025-06016

Titre

Strategic Media Partner(s)

Code d’identité d’origine

SCRIBE

Détails

Emplacement

Alberta

Type d’achat

Non-mentionné

Dates

Publication

2025-09-17 12h38:00 HAE

Date de fermeture

2025-10-24 16h00:00 HAE

Information du contact

Rabab Ahmad

Sourcing@atb.com

Description

The intent of this RFP is to identify one or more proponent(s) with whom ATB may enter into negotiations regarding an agreement for a partner with an Agency of Record (AOR) or Agencies of Record that will manage our media buying and strategy to drive overall business growth.

The evolving media landscape has created unprecedented challenges: increasingly complex customer journeys, channel proliferation, and fragmented operational landscapes that are difficult to navigate effectively. The proliferation of Artificial Intelligence (AI) technologies has made agility, brand safety, and cutting through clutter more critical than ever. These conditions necessitate operational excellence and future-thinking media expertise.

To adapt, we are considering a multi-agency model that integrates highly specialized media partner(s) to enhance our paid media efforts. This approach would leverage niche audience and channel expertise, emerging trends, and innovative strategies while maintaining cohesive, collaborative frameworks.

This RFP is open to agencies with various operational structures - whether full-service or specialized in certain channels, industry or audience, local or national, large or small. We particularly welcome proposals from agencies specializing in financial services due to their understanding of industry nuances and regulatory requirements.

Afficher davantage

Dérogation All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued on purchasing.alberta.ca. MERX asks that you refer to the purchasing.alberta.ca notice for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the notice abstract.