AB-2025-07494 - Alberta International Education Marketing Campaign 2025-2027

Alberta Advanced Education is initiating a multi‑phase international education marketing campaign to strengthen Alberta’s global presence and support publicly funded post‑secondary institutions in attracting qualified international students. This initiative aligns with Alberta 2030: Building Skills for Jobs, the International Education Strategy (2020), and the Ministry Business Plan (2025–2028). The campaign will deliver coordinated marketing, analytics, and creative services to ensure Alberta’s value proposition is clearly communicated to priority international audiences. RFP Schedule of Events: Evaluation of Proposals: December 22-23, 2025 Selection of Preferred Proponent: December 24, 2025 NOTWITHSTANDING THE NOTED DELIVERY DATE, the delivery date is an estimated date only. Refer to the RFP Document for delivery information. Please direct questions to Marla Peckham at AE.Procurement@gov.ab.ca.