AI Overview

Seeking proposals for two separate audience engagement research studies focused on Consumer & Business and ATB Investment Management to guide strategic direction and tactics.

Basic Information

Reference Number

00004829142

Issuing Organization

ATB Financial

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

AB-2025-07699

Title

Audience Engagement Study

Source ID

SCRIBE

Details

Location

Alberta

Purchase Type

Not Stated

Dates

Publication

2025/12/15 11:27:00 AM EST

Closing Date

2026/01/09 04:00:00 PM EST

Contact Information

Rabab Ahmad

Sourcing@atb.com

Description

The intent of this RFP is to seek proposals for two separate, comprehensive audience engagement research studies. The research will address significant insight gaps in understanding our growth audiences and will be used to guide our long-term strategic direction and shorter-term tactic. The specific research opportunities are as follows:

1.) Opportunity 1: Consumer & Business
2.) Opportunity 2: ATB Investment Management (ATBIM)

Proponents have the option to submit proposals for one or both opportunities. ATB will evaluate each opportunity separately and reserves the right to award the engagement to either a single Proponent for both studies or to two different Proponents.

Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued on purchasing.alberta.ca. MERX asks that you refer to the purchasing.alberta.ca notice for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the notice abstract.