26-01913 - Customer Relationship Management (CRM) Solution and Services

The service provider is expected to deliver Customer Relationship Management (CRM) services outlined across the following four (4) modules:
• Module 1: Website Management - provide a customizable website interface for the Winners Edge site, including secure hosting, ongoing maintenance, and performance optimization;
• Module 2: Account Management - provide a scalable, customizable CRM solution that has the capacity to support over 3 million OLG customer records and over 20 million monthly email communications;
• Module 3: Marketing Services – as needed end-to-end services for contests, loyalty programs, e-coupons, and other promotions; and
• Module 4: Communication Services - manage the distribution, reporting, and tracking of all communications (email & other forms applicable to CRM) with OLG’s retail customers.