Statement of Purpose
The Wilderness Tourism Association of the Yukon (WTAY) seeks a proven, innovative, professional marketing agency to help shape, plan and execute its Yukon Wild consumer marketing presence, campaigns and programs.
We are seeking an agency that, like WTAY, values partnership and listening and can interpret and actualize our vision into compelling and emotive calls to action that will captivate consumers to want to visit, experience, and explore the Yukon.
WTAY also values extensive knowledge of the Yukon and/or direct experience with the wilderness tourism sector as well as local representation from its future agency partner, so that both organizations can foster a deeper understanding of our goals and ambitions.
About WTAY
The Wilderness Tourism Association of the Yukon is a not-for-profit, member based association of over 50 companies that provide wilderness tourism services in the Yukon. It is operated by a volunteer Board of Directors and salaried Manager. WTAY represents the general interests of the wilderness tourism industry in the Yukon and provides its members with information, industry news, and training, while representing its constituents on the subjects of environmental issues, funding, and government initiatives that could affect the industry.
Yukon Wild
Yukon Wild is a co-operative marketing program that uses online and social media approaches as well as some consumer trade shows to promote its members. It’s funded primarily through a contribution agreement with the Yukon Territorial government with its main focus being the North American market. WTAY oversees the Yukon Wild marketing program through support from the WTAY Manager and with direction from the Yukon Wild Marketing Committee and WTAY Board of Directors. The Marketing Committee is made up of WTAY Board Executives and general members.
