Basic Information

Reference Number

0000310805

Issuing Organization

University of Toronto – St. George Campus – Procurement Services

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

UOT202617430

Title

Strategic Media Agency Partner

Source ID

PU.AC.ON.238761.C100754

Agreement Type

Open Bidding (OB)

Details

Location

Canada, Ontario, Toronto

Purchase Type

Duration: 2 years
Option: Three, one year extension option

Description

Notice of Intended Procurement

NAME OF PROCURING ENTITY
The Governing Council of the University of Toronto (the “University”)

CONTACT PERSON AND CONTRACT PERSON COORDINATES

Candida Charles
150 College St, 3rd Floor Room 350
Toronto, ON M5S 1A2
candida.charles@utoronto.ca

PROCUREMENT DOCUMENTS
The procurement documents are available at www.merx.com.
Note that obtaining access to the procurement documents will require prospective suppliers to register and pay a registration fee. Pricing and Payment Terms are available on the MERX website.

DESCRIPTION OF PROCUREMENT
The University is conducting an RFP for Strategic Media Agency Partner.
The Rotman School of Management requires a Strategic Agency Partner for Media Buying Services.
The procurement is anticipated to involve negotiation. An electronic auction is not anticipated.

ADDRESS AND FINAL DATE FOR SUBMISSIONS
Submissions must be submitted electronically at https://utoronto.bonfirehub.ca/ on or before Thursday, February 05, 2026 (2:00 PM local time). The submissions will not be opened publicly.

CONDITIONS FOR PARTICIPATION
The procurement is subject to the following conditions for participation:
Not Applicable

APPLICABLE TRADE AGREEMENTS
This procurement is subject to the following trade agreement(s):

The Canadian Free Trade Agreement, Chapter Five
The Comprehensive Economic and Trade Agreement, Chapter 19
The Ontario-Quebec Trade and Cooperation Agreement, Chapter 9

CONTRACT DETAILS
The term will be for a period of two years with the option to renew for an additional three one-year periods for a total of five years.

EVALUATION CRITERIA
The University will base its selection of qualified suppliers on the following criteria:

EVALUATION CRITERIA WEIGHT
Experience and Qualifications 10
Technical Requirements 30
Project Examples 10
Services & Support 15
Financial Submission 35
Total 100
Presentation (If applicable) 10

NOTES
Suppliers should note that information contained within this notice is subject to change. Suppliers are encouraged to obtain the procurement documents which contain the most current information. If there is a conflict between the procurement documents and this notice, the procurement documents will take precedence.

Dates

Publication

2026/01/08 04:51:01 PM EST

Bid Intent

Not Available

Question Acceptance Deadline

2026/01/22 02:00:00 PM EST

Questions are submitted online

Closing Date

2026/02/05 02:00:00 PM EST

Contact Information

Candida Charles

000-000-0000

candida.charles@utoronto.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

Each Proponent is required to submit its Proposal on Bonfire at the following link: https://utoronto.bonfirehub.ca/opportunities/101147

© MERX - All rights reserved. No part of the information on this Web Site may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of MERX and the Minister of the participating government department (if applicable). MERX, the Minister nor the Contracting Authority will assume responsibility or liability for the accuracy of the information contained in the publication.