King’s University College (KING’S) is seeking a marketing communications specialist agency as the Agency of Record to help stimulate applications and enrolment, awareness and consideration for post-secondary education, both internationally and domestically. In that regard, the Agency will develop strategy, creative concepts and execute production of advertising campaigns aimed at promoting the reputation/brand image and at stimulating applications and enrolment with consumers and donors.
KING’S was founded in 1954 in London, Ontario and is an affiliated university college of Western University. With full-time enrolment of 3,400 students, it is the largest of Western’s three affiliated university colleges but retains the feeling of a small and intimate campus. KING’S program offerings are concentrated in the liberal arts with Social Work representing the largest enrolment.
KING’S is looking for an agency partner with solid strategic thinking and branding expertise, great creative capabilities, experience with our core target group and highly compatible ‘DNA’ fit and culture. Further requirements are outlined in the full RFP specifications. KING’S is an opportunity for an agency to help KING’S strengthen its brand, grow its business, and work with a client that recognizes that you have to push the envelope to convince its audience that KING’S is the university destination for them. We invite you to partner with KING’S and to help us reach our full potential. The Agency of Record agreement between KING’S and the successful proponent will be for a period of approaching 5 years.
