King’s University College (KING’S) is seeking a media services agency that will contribute to the integrated effort to drive applications and enrolment, awareness and consideration for post-secondary education, both internationally and domestically. In that regard, the Agency will develop strategic, target audience aligned media campaigns that carry KING’s advertising creative that promotes the reputation/brand image and stimulates applications and enrolment with its consumers.
KING’S was founded in 1954 in London, Ontario and is an affiliated university college of Western University. With full-time enrolment of 3,400 students, it is the largest of Western’s three affiliated university colleges but retains the feeling of a small and intimate campus. KING’S program offerings are concentrated in the liberal arts with Social Work representing the largest enrolment.
This is an exciting opportunity for an agency that is passionate about strengthening a client’s brand and driving their business outcomes. King’s University College (KING’S) needs an agency partner that will build highly effective and impactful, integrated media campaigns to ensure the KING’S brand stands out among an influential competitive set and showcases compelling advertising creative to inspire future students from within Ontario and across the globe to come and study at KING’S. This will be a rewarding relationship with a client that has an appetite for pushing the envelope (or the ivy-covered towers of higher education) to make a positive impact KING’S enrolment.
