Basic Information

Reference Number

0000307781

Issuing Organization

NL Provincial Health Shared Services Supply Chain

Owner Organization

Newfoundland Labrador Health Services

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

2025-5288

Title

Education and Promotion Campaign - CorCare and MyHealthNL

Source ID

PV.MN.NL..1083209.C3283476

Agreement Types

Atlantic Procurement Agreement

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

North American Free Trade Agreement (NAFTA)

Details

Location

Canada, Newfoundland and Labrador

Purchase Type

One Time Only- Delivery Date:2025/12/22

Description

NLHS is seeking Proposals from qualified marketing and advertising firms to develop and execute an integrated awareness educational and promotional campaign to:

Promote the benefits of MyHealthNL/MyChart, the province’s new personal health record, while also educating the public on how to download and use it; and
Increase public understanding of the benefits CorCare mean for the health outcomes of Newfoundlanders and Labradorians.

The campaign will increase public awareness, understanding, capability, and engagement with the personal health record and its platform by reaching diverse audiences across the province through multiple media channels, including but not necessarily limited to digital, social, traditional, and community. The campaign should prepare the public to be able to use the app effectively and to know where to access technical support. The campaign can also help to increase understanding among providers about the benefits of the app for patients.

A strategic peer influencer campaign will be a key component of the campaign, helping to build trust, credibility, and encourage adoption of MyChart/MyHealthNL through authentic and relatable voices that resonate with their peer populations.

The Successful Proponent will be responsible for the full development and execution of the campaign, including but not necessarily limited to creative and communication strategy alignment with NLHS’s brand identity, content creation, media planning and buying, influencer engagement strategy, and performance measurement, reporting, and evaluation. The campaign will also align with change management communications best practices that enable awareness, adoption, and measurement.

As an added value, the Proponent may include a change management approach, including capabilities and resourcing, within the communications strategy to ensure stakeholder engagement, adoption of new processes, and mitigation of resistance throughout the implementation.

Should tasks beyond the initial scope arise, any additional deliverables and associated costs may be subject to negotiation, contingent upon the Successful Proponent’s agreement.

Dates

Publication

2025/11/19 04:53:50 PM NST

Bid Intent

Not Available

Question Acceptance Deadline

2025/11/24 11:59:00 PM NST

Questions are submitted online

Yes

Closing Date

2025/12/04 02:00:00 PM NST

Contact Information

Chuck Coley

open.calls@centralhealth.nl.ca

Bill O'Driscoll

open.calls@centralhealth.nl.ca

Required Acknowledgement

RFP-General Terms and Conditions

Proponent must acknowledge that they have read, understood and agree to the attached Terms and Conditions.

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Envelope 1 - Technical submission

Pricing

No pricing in this envelope

Bid Questions

Question Name	Question Description	Mandatory
Schedule A - Specifications	Is the Proposal (Schedule A) completed in its entirety and included with the Proposal Submission as required?	Yes
Schedule B - Financial Submission	Is the Financial Submission (Schedule B) completed in its entirety and included with the Proposal Submission as required?	Yes
Schedule C -RFP Form	Is the RFP Form (Schedule C) completed in its entirety and included with the Proposal Submission as required?	Yes
Schedule D - Oath-Affirmation of Confidentiality	Will NLHS's Oath-Affirmation of Confidentiality (Schedule D) be completed in its entirety, notarized, and submitted upon award if you are the Successful Proponent?	Yes
Schedule E - Unfair Advantage and Conflict of Interest Statement	Is the Unfair Advantage and Conflict of Interest Statement (Schedule E) completed in its entirety and included with the Proposal Submission as required?	Yes
Schedule F - References Form	Is the References Form (Schedule F) completed in its entirety and included with the Proposal Submission as required?	Yes
Schedule G - Form of Agreement and Changes Table	Is the Form of Agreement and Changes Table (Schedule G) completed in its entirety and included with the Proposal Submission as required?	Yes
Acknowledgment of Addenda	I have read, understood and am in agreement with each of the addenda posted to MERX relative to this open call.	Yes
Acknowledgment of Open Call Terms and Conditions	I have read, understood and am in agreement with all of the terms and conditions and requirements associated with this open call.	Yes

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Schedule A	Specifications	Yes	No
Schedule C	RFP Form	Yes	No
Schedule D	Oath-Affirmation of Confidentiality	No	No
Schedule E	Unfair Advantage and Conflict of Interest Statement	Yes	No
Schedule F	References	Yes	No
Schedule G	Form of Agreement and Changes Table (If Needed)	No	No
No entries

Envelope 2 - Financial Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Schedule B	Financial Submission	Yes	No
No entries

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