AB-2025-00806 - RFP 25.36- Video Production Partners

The intent of this RFP is to identify one or more Proponent(s) with whom ATB may enter into negotiations regarding a Formal Agreement the provision of some or all of the following goods and/or services: Video Production: In recent years ATB’s brand has significantly evolved from the Caregiver archetype to Sage. Our visual identity has made shifts as well. Our goal is to bring a look and feel that is bold, energetic and confident. We aim to be the supercharger that our clients want us to be. Video plays a critical role in bringing the ATB brand “Powering Possibility” alive for our clients and we are seeking best in class talent and expertise to support our video production needs. The successful Proponent(s) must demonstrate the capability and capacity to produce highly complex video assets including; broadcast, internal, digital and social videos. A key expectation of our production partnership is to build a robust, trusting and collaborative relationship with ATB Financial’s internal creative agency. Our agency includes 10+ creative professionals led by our two Associate Creative Directors. We are committed to fostering a collaborative environment where ideas can thrive, and together, we can achieve our marketing objectives and elevate our brand to new heights.

Opportunity #1: Live action including VFX compositing
Opportunity #2: Animation
Both of the above