MAR20250820 - CBC/RADIO-CANADA Olympic Experiential Marketing Activations

RFP# MAR20250820
Title: CBC/RADIO-CANADA Olympic Experiential Marketing Activations

PLEASE READ THE FOLLOWING COMPLETELY AND CAREFULLY PAYING ATTENTION TO ALL REQUIREMENTS AND DATES.

CBC/Radio-Canada is seeking Proposals from Canadian marketing agencies to help us bring the excitement of the Games to in-person events across Canada in February and March 2026.
An Agreement resulting from this RFP may potentially be for one (1) year with two (2) irrevocable option(s) for CBC/Radio-Canada to renew for one (1) year period(s), by sending a written notice prior to the end of the initial term or of each option, if applicable. Any option(s) period shall be under the same terms and conditions as those of the initial term, unless otherwise specified by CBC/Radio-Canada.


1. SUMMARY OF REQUIRED GOODS/SERVICES:
The key objectives in issuing this RFP are as follows:
CBC/RADIO-CANADA wants to team up with an experiential marketing agency to design and deliver in-person events and activations that brings the heart of the Milano Cortina 2026 Olympic and Paralympic Games directly to communities across Canada.
Our goal is to boost engagement, make our brand more relevant, and connect with Canadians in meaningful ways through impactful experiences.
2. MANDATORY REQUIREMENTS:
There are no mandatory requirements in this RFP.

3. TO OBTAIN THE RFP DOCUMENTATION
CBC/Radio-Canada uses MERX (https://www.merx.com/public/solicitations/open) and from here you can type CBC or Radio-Canada to manage its solicitation process. All Proponents must obtain the RFP documents through MERX. 
Below is the link to the MERX Supplier User Guide for new users
https://www.merx.com/cms-portals/MERX/cms/public/help/guides/supplieruserguide-v1.0.pdf
 

1. Determine eligibility to participate based on the description of the objective statement for the RFP.
2. To obtain the documents the Proponents must be registered with MERX. If they are not already registered, they must do so by following the instructions included in the MERX Supplier User Guide link above and/or call 1-800-964-6379.
3. The Proponent understands that by accessing the RFP documents that it is bound by the Confidentiality clause elaborated in Part II: General Provisions Section A: Proponent’s Instructions 1. Confidentiality of the Main Document

4. COMMUNICATION WITH CBC/RADIO-CANADA

1. Any contact with CBC/Radio-Canada prior to obtaining the RFP documentation must be undertaken by e-mail and addressed solely to the CBC/Radio-Canada Representative, whose co-ordinates appear below. All e-mails pertaining to this RFX must state the RFP reference number (RFP# MAR20250820) in the “Subject” of the e-mail.

2. Once the tender documents have been obtained, Proponents may have queries, require further information or clarification, or discover certain omissions or ambiguities in the RFP documents.  If so, or if there is any doubt about the meaning of any part of this RFP, must submit their questions through MERX no later than the date specified in PART I: INTRODUCTION, Table 1: Critical Dates in the RFP Process of the main document.