Windsor-Detroit Bridge Authority (WDBA) invites organizations to participate in our Expression of Interest (EOI) process for the provision of Branded Merchandise. We are seeking third-party partners to design, produce, and sell Gordie Howe International Bridge Officially Licensed Merchandise.
WDBA’s goal is to identify partners that can offer a unique product line for sale locally, nationally, and internationally, through online platforms and/or in-person retail at pop-up locations or physical storefronts in Windsor, Ontario and Detroit, Michigan. Multiple partnerships may be established in Canada and the United States.
The EOI document outlines the opportunity in detail, including submission instructions, requirements, and key evaluation criteria. We encourage vendors with expertise in apparel, accessories, or collectibles — especially those capable of delivering distinctive, artistic, and market-ready merchandise — to review the document carefully and submit a response by the deadline indicated.
If you would like to access the French version of the Expression of Interest document, please visit the following link: https://gordiehoweinternationalbridge.com/opportunities/commercial
For any questions or clarification, please contact us at procurement@wdbridge.com.
We look forward to receiving your submission.
