Introduced by the IESO in 2011, Save on Energy is the IESO’s brand for energy-efficiency programs in Ontario. Through Save on Energy, the IESO offers Ontario residents and businesses programs, incentives and resources (“Programs”) to manage their electricity use and reduce their electricity costs. These Programs support the IESO in its efforts to ensure a reliable, affordable and sustainable electricity grid.
As electricity demand is expected to grow rapidly in the coming decades, energy efficiency and demand-side management (DSM) will continue to be important resources in Ontario and the IESO will continue to lead the way in energy-efficiency programming through a $10.9 billion, 12-year funding commitment from the Ontario government.
Through this RFP, the IESO is seeking a full-service marketing agency to build continued awareness of its Save on Energy brand, communicate the benefits of energy efficiency, and promote participation in existing, new, and expanded Programs. A comprehensive list of services is required, including (but not limited to) branding and strategic planning, B2B and B2C communications, content creation, advertising, media planning and buying, digital marketing, video production, social media management, and front-end web design, as further described in the RFP.
Proponents should note that in addition to providing marketing services related to energy efficiency and DSM, the services procured through this RFP may be widely used across the IESO to support corporate communications, or any other area of the organization in need of marketing services (i.e., services may not be limited to supporting Save on Energy). Addiitonally, it should be noted that, in accordance with Ontario’s Procurement Restriction Policy, US Businesses (as defined in the RFP) are not eligible to submit a proposal.
