REV20251201 - Programmatic and Yield Management Platform

RFP# REV20251201
Title: Programmatic and Yield Management Platform


PLEASE READ THE FOLLOWING COMPLETELY AND CAREFULLY PAYING ATTENTION TO ALL REQUIREMENTS AND DATES.
CBC/Radio-Canada is seeking Proposals from industry in response to its Request for Proposal (“RFP) for Programmatic and Yield Management Platform

An Agreement resulting from this RFP may potentially be for two (2) years with two (2) irrevocable option(s) to extend for two (2) year period(s).

1. SUMMARY OF REQUIRED GOODS/SERVICES:
The key objectives in issuing this RFP are as follows:
CBC/Radio-Canada is seeking Proposals to procure a comprehensive Yield Optimization solution that maximizes revenue from programmatic advertising through pre-bid (header bidding) environments. The requested solution should analyse and optimize pre-bid auction performance across demand partners to increase overall yield while maintaining or improving user experience. It should provide actionable insights and/or automated adjustments to factors such as bidder participation, timeout settings, floor pricing, and latency.
2. MANDATORY REQUIREMENTS:
This RFP is open only to Proponents who meet each of the following mandatory requirements as listed in Appendix A – SOW & SOW Response Grid

3. TO OBTAIN THE RFP DOCUMENTATION
CBC/Radio-Canada uses MERX (https://www.merx.com/public/solicitations/open) and from here you can type CBC or Radio-Canada to manage its solicitation process. All Proponents must obtain the RFP documents through MERX. 
Below is the link to the MERX Supplier User Guide for new users
https://www.merx.com/cms-portals/MERX/cms/public/help/guides/supplieruserguide-v1.0.pdf
 

1. Determine eligibility to participate based on the description of the objective statement for the RFP.
2. To obtain the documents the Proponents must be registered with MERX. If they are not already registered, they must do so by following the instructions included in the MERX Supplier User Guide link above and/or call 1-800-964-6379.
3. The Proponent understands that by accessing the RFP documents that it is bound by the Confidentiality clause elaborated in Part II: General Provisions Section A: Proponent’s Instructions 1. Confidentiality of the Main Document

4. COMMUNICATION WITH CBC/RADIO-CANADA

1. Any contact with CBC/Radio-Canada prior to obtaining the RFP documentation must be undertaken by e-mail and addressed solely to the CBC/Radio-Canada Representative, whose co-ordinates appear below. All e-mails pertaining to this RFP must state the RFP reference number (RFP# REV20251201) in the “Subject” of the e-mail.

2. Once the tender documents have been obtained, Proponents may have queries, require further information or clarification, or discover certain omissions or ambiguities in the RFP documents.  If so, or if there is any doubt about the meaning of any part of this RFP, must submit their questions through MERX no later than the date specified in PART I: INTRODUCTION, Table 1: Critical Dates in the RFP Process of the main document.