This request is seeking a media buying partner with strong connections to CBC North and APTN to promote our podcast series over several months. The chosen agency will develop and execute a comprehensive media strategy to expand the podcast’s reach, engage target audiences, and drive traffic.
The agency will create a media strategy tailored to the podcast’s goals and target audience, with a focus on platforms connected to Indigenous and Inuit communities, including CBC North and APTN. They will manage media buys across audio, digital, and possibly TV, negotiating rates and securing advertising spaces while collaborating with our internal team to ensure alignment with the brand and messaging.
The campaign will involve implementing paid media across selected platforms like radio, digital, and social media, aiming to maximize reach and engagement. Key metrics, such as downloads, listens, and website traffic, will be tracked and reported.
Additionally, the agency will provide audio editing and post-production support to ensure high-quality audio for each episode, working with our team to finalize the content and incorporate intros/outros. They will also co-develop a unique, culturally respectful logo for the podcast, created by Inuit artists, reflecting the podcast’s themes and goals.
The agency will use their network to engage audiences, utilizing connections with CBC North and APTN for maximum exposure.
Successful applicants must attend project meetings and submit progress updates as required, along with final project documents.
